New Van Horn Store: Dane County Auto Sales

The former Kayser Chrysler Center of Stoughton has been purchased by the Van Horn Automotive Group of Plymouth, WI. The new dealership has been renamed Dane County Auto Sales offering Chrysler, Dodge, Jeep and Ram as well as a wide selection of various pre-owned makes and models. The store will be owned and operated by J.P. Van Horn, who hopes to settle into the Stoughton community along with his wife and two sons. Marty Krepsky, General Manager, is also looking forward to relocating to the Stoughton community with his family.

“We are honored to become a member of this great community,” said J.P. Van Horn. “We really have our work cut out for us this time as the business has been badly neglected for a long time. The previous owners basically left the place for dead, leaving the employees to make the best of it. These individuals and the vendors who really supported this location had lost any real way to make a living. I really respect these employees who were able to survive and hang on with the rug pulled out from under them.”

“The good news is that we are going to turn all that around right now,” J.P. continues. “We are going to completely renovate the entire building, inside and out. We are also currently hiring many good people in all departments to grow this team. This will be a great place to do business and a proud member of the Stoughton community. Our expansion plans will serve Dane County, but our business model reaches out to attract customers from all over the country.”

J.P. Van Horn discusses his vision of the future for Dane County Auto Sales. “Unfortunately, only about a dozen employees were able to survive the dismantling of the Ford franchise and the gutting of the business. Once I get my furnace fired up and my renovations complete, Stoughton will enjoy a very successful new business partner to be proud of, with 20 to 30 new employees and total sales projected in excess of $25 million dollars annually. Dane County Auto Sales will be a part of the thriving success story that is Stoughton. Our business model is best described by our motto. ‘The Big Dealer in a small town.’ Please come do business with us; we want to do business with you!

The Van Horn Automotive Group is a family run organization started in 1966. It has locations in Plymouth, Sheboygan, Fond du Lac, Green Bay, Milwaukee and now Stoughton. Van Horn specializes in wholesaling specialty cars and auto parts to price sensitive fleets and end use customers throughout the country via the internet.