Van Horn Gives Back to the Food Pantry


This past summer Van Horn Automotive Group purchased various livestock raised through the 4H program at the Ozaukee and Sheboygan County fairs. We had the meat processed and offered it to our employees in exchange for a donation to our local food pantries. Donations were made to the Plymouth Food Pantry, Kewaskum Food Pantry, Peter's Pantry, Fondy Food Pantry, Hunger Task Force, Stoughton Food Pantry, Oconomowoc Food Pantry, and the Sheboygan Food Pantry. Van Horn Automotive Group proudly supports our community food pantries and our local 4H programs.

Representatives from the Plymouth Food Pantry, Exhibitors from local 4H programs, and Ryan Thiel from Van Horn Automotive Group

Van Horn Ford of Lomira Grand Opening

On Thursday October 19th, 2017, Van Horn Ford of Lomira held a grand opening celebration in honor of their new Ford store located in Lomira Wisconsin. 

Among those who attended the event were Lomira city officials, Lomira High School staff and band members, area chamber businesses, and Van Horn associates. 

The celebration of the new store consisted of a ribbon cutting ceremony, and a public open house with entertainment. 

During the Ribbon cutting ceremony, President Dick Strong from the Van Horn Automotive Group spoke, as well as Roy Edwards, General Manager of Van Horn Ford of Lomira. Lomira High School Principle Deb Janke also took a turn speaking. Later on in the evening band direction Rod Eggert was presented with a $500 check for the High School Band will would use the money toward their trip. 

Entertainment was provided by the Lomira High School Band who played multiple songs for the public, as well as the High School Cheer Team, and WMBZ, 92.5 Buzz Country provided a live broadcast and backdrop of music.

Over 200 people came to celebrate this event, and all those who attended got to enjoy Sue’s Country Catering who served a homestyle meal for guests which included BBQ Pork and Turkey and Gravy.

The atmosphere of the grand opening celebration was neighborly and welcoming. The community came together and celebrated the event in a true warm and friendly fashion.

Van Horn Ford of Lomira is the 12th dealership to join the Van Horn Family.

Van Horn Automotive Group Adds Ford Lomira to Family of Dealerships

Bringing a wide selection of vehicles and new job opportunities

September 1, 2017

The Van Horn Automotive group has announced the purchase of Ford Lomira from Ernie Von Schledorn, located at 700 East Avenue, Lomira, WI. This marks the 12th dealership to be part of the Van Horn Automotive Group, and the 2nd Ford dealership, since Van Horn Ford of Oconomowoc was purchased from Safro in October 2016.

The location has a total lot size of almost 6 acres; capable of holding over 400 vehicles. A 32,000 square-foot, building includes an open-concept showroom and service center, complete with 10 service lifts. Roy Edwards will operate as the General Manager, bringing over 15 years of automotive business experience; most recently functioning as one of the top-performing general sales managers at the Van Horn Truck Center in Plymouth, WI. “This store has great visibility,” said Roy, “And the location allows us the serve the Highway 41 corridor from the Fox Valley south to Milwaukee.”


Growing a larger inventory and further developing the service center, Van Horn aims to double the staff from 20 to 40 employees. “We believe in investing in all the communities that we serve,” said Dick Strong, President of Van Horn Automotive Group. “People are our single greatest asset and we will support the people that live and work in Lomira and the surrounding area.”


Coming from the small town of Plymouth, WI, Van Horn Automotive Group CEO Chuck Van Horn appreciates the role and responsibility each business has in the community. “Our team all has a common vision,” says Chuck. “We strive to create a great experience for our customers. When the customer is happy, we are happy.”

Van Horn Automotive Group Adds Chevrolet Newhall to Family of Dealerships

August 1, 2017

The Van Horn Automotive Group has announced the acquisition and purchase of Grovert Chevrolet, located at 7300 28th Avenue, Newhall, Iowa, from Bill Grovert to be effective as of August 1, 2017.

New Van Horn Automotive dealership in Iowa

As a well‐established automotive group, operating for over 50 years, this will be the first dealership location outside the state of Wisconsin. However, Iowa is not new territory for the Van Horn family. “My great grandparents immigrated from Ireland and settled in Ainsworth, near Washington, Iowa,” said Chuck Van Horn, Chief Executive Officer of Van Horn Automotive Group. “We celebrated our centennial on the family farm about 10 years ago, which is still owned by our cousin who is a 4th generation farmer.” Teresa Van Horn, Chief Operating Officer of Van Horn Automotive Group adds, “My father grew up on the farm in Ainsworth and my mother is from Davenport, Iowa. Our family is very happy to be back in Iowa; especially with a leading franchise like Chevrolet. The over 100‐year history of the Grovert dealership, and our shared passion for customer satisfaction, played a big part in our decision to purchase.”

Van Horn's first dealership outside of Wisconsin

Van Horn intends to increase vehicle inventory and further develop the service center, as well as grow staff. Jon Bell, a member of the acquisition team, will operate as the executive manager of Van Horn Chevrolet of Newhall. The Van Horn organization and their employees take great pride in their participation in civic and charitable causes and plan to be active supporters of the corridor area. “We strive to invest in all the communities that we serve, and make the customer experience our priority” said Dick Strong, President of Van Horn Automotive Group. “Coming from the small town of Plymouth, WI, and especially as an employee owned company, we understand and embrace the role and responsibility each business has in the community.”

Grovert Chevrolet was started in Newhall, Iowa 107 years ago by Bill Grovert’s grandfather. “This is now a time in our life that we want to spend more time with family and related activities” said Bill who has operated the dealership with his wife Susan. “We are thankful for the long-term employees and our loyal customers and friends who have made this a wonderful experience and we will always be grateful to them. Susan and I couldn’t be happier that the Van Horn organization will be the new owners. As they are the only true employee owned dealership in the area, we feel confident our former employees, who are all staying with the company, will be happy and our customers will enjoy a great experience”.

Van Horn Automotive Group Announces Executive Appointments

June 16, 2017

Van Horn Automotive Group announced today the appointments of Adam Gaedke and Tim Goeckerman as platform vice presidents and Mark Watson as vice president of variable operations. The appointments are effective immediately.

As platform vice presidents, Gaedke and Goeckerman will oversee the operations and profitability of each assigned dealership, and their departments, including: sales, financing, service and parts. They will foster good working relationships with manufacturer and lending institutions, and monitor programs and policies related to customer satisfaction.

Gaedke will maintain his General Manager duties at the Van Horn Chevrolet and Chrysler Dodge Jeep Ram Fiat locations in Plymouth, WI. His responsibilities will extend to two more Chrysler Dodge Jeep Ram dealerships in Stoughton, WI and Manitowoc, WI and Van Horn Budget Auto in Plymouth, WI. Goeckerman will maintain his General Manager duties at the Van Horn Hyundai locations in Fond du Lac, WI and Sheboygan, WI. His responsibilities will extend to the Van Horn Ford dealership in Oconomowoc, WI.

“Adam and Tim have proven their ability to operate successful dealerships over the years,” said Dick Strong, President, Van Horn Automotive Group. “Their business acumen, process improvement and strong leadership skills will establish best practices for others to learn from.”

As vice president of variable operations, Watson will optimize the efficiency of sales operations at all dealerships. This will include proper training, compliance and process execution for all sales and finance personnel.

“Mark has been an excellent finance director with a passion for training others,” said Teresa Van Horn, Chief Operating Officer, Van Horn Automotive Group. “His energy and drive for continuous improvement made this appointment an easy decision.”

Chuck Van Horn, Chief Executive Officer, Van Horn Automotive Group added “I have deep gratitude for each of these young leaders. They served as role models in developing a prosperous culture for both our company and our community. I am honored to have them leading this growing organization.”

Goeckerman joined Van Horn Automotive in 2005 as a business manager for Van Horn Hyundai in Fond du Lac, WI. Through the years, he held positions of sales manager, general sales manager and most recently as general manager for two Hyundai locations in Fond du Lac, WI and Sheboygan, WI. Prior to joining Van Horn Automotive Group, Goeckerman served as business manager at Bergstrom Automotive. He received a BS in business administration with finance emphasis from Marquette University in Wisconsin.

Gaedke joined Van Horn Automotive in 2003 as a salesperson for Van Horn Chrysler Dodge Jeep Ram Fiat in Plymouth, WI. He ascended through positions of greater responsibility landing his most recent role as general manager for Van Horn Chevrolet and Chrysler Dodge Jeep Ram Fiat locations in Plymouth, WI. A University of Wisconsin-Stout graduate in Technology Education, Gaedke was a school teacher in the Sheboygan area before coming to Van Horn Automotive Group. Further education includes the completion of the NCM General Manager Executive Program.

Watson came to Van Horn Automotive Group in 2002 as a sales and finance manager at Van Horn Chevrolet in Plymouth, WI. After years of proven success, Watson advanced to his most recent position as finance director for the Van Horn Automotive Group. He is currently on the board of directors for the Van Horn Automotive Group and hosts annual WDS Advancement Academy training for next generation leaders. His prior experience includes car sales at Fairway Ford in South Carolina and finance manager at Performance Chevy Buick GMC in South Carolina.

The Van Horn Automotive Group is a family born, employee owned automotive group with headquarters in Plymouth, Wisconsin. Founded in 1966 by Joe Van Horn as a single Chevrolet dealership, and purchased by his children: Chuck, Teresa and JP Van Horn, the Van Horn Automotive Group has grown to include 10 automotive dealerships, a finance company, a real estate business and several insurance companies. The group employs over 500 people in Southeastern Wisconsin.

Teresa Van Horn "Dances with the Stars" for Charity


On Saturday, May 20, Teresa Van Horn participated in the Movers & Shakers Gala at Lakeland University. Celebrating its 10th year, Gala proceeds support student scholarships and raise money and awareness for local charities in Sheboygan County. 

Teresa Van Horn and dance partner, Jay Morth, perform at the 2017 Movers & Shakers Gala

In 2015, Teresa Van Horn performed in this event with a group, and awarded a scholarship to a Sheboygan County Christian High School student. “It was fun, but I was kind of in the background; more of a cheerleader,” said Van Horn. This experience, and a little coaxing from around the office, inspired Teresa to participate as a featured contestant in 2017.

Van Horn Automotive Group volunteers performing at the 2015 Movers & Shakers Gala
At this year’s event, Teresa Van Horn partnered with a talented, professional ballroom dancer, Jay Morth to perform a foxtrot routine. Her charity of choice was Samaritans Hand, a non-profit drug and alcohol clinic that provides assistance for recovering addicts in the Sheboygan County Area. “I chose Samaritan’s Hand because there is such a great need for their services in our county. Drug and alcohol addiction has adversely affected the lives of too many people. Helping them and their families overcome that addiction and getting back to leading happy, successful lives is crucial,” stated Van Horn.

The 2017 lineup included seven area celebrities:
  • Conrad Barrows - sponsored by the Melitta S. and Joan M. Pick Charitable Trust and his charity was the Wisconsin Military Network. 
  • Kristin Blanchard - sponsored by the Grover Family Foundation and her charity was the Lakeshore Community Health Care.
  • David Gallianetti - sponsored by Sun Graphics Media and his charity was the Sheboygan Public Education Foundation. 
  • Lindsay Harrison-Eirich - sponsored by friends of Lindsay Harrison-Eirich and her charity was Sharon S. Richardson Community Hospice.
  • Lauren Hydock was sponsored by Masters Gallery Foods and her charity was the Sheboygan County Humane Society. 
  • Teresa Van Horn - sponsored by Van Horn Automotive Group and her charity was Samaritans Hand. 
  • Amber Willis - sponsored by Legend Larry's and her charity was Camp Evergreen.

For a full recap of the event, including results and photos, visit

Van Horn Donates Van to Sheboygan County Humane Society


It's officially spring, and to kick the season off, Van Horn Automotive Group has donated a 2012 Chrysler Town & Country Touring to the Sheboygan County Humane Society.

The Sheboygan County Humane Society is an open admissions shelter (that turns no homeless animals away) located in Sheboygan, WI. For over 50 years, they have been providing care for the lost and mistreated  animals of Sheboygan County. They take care of 2,500 pets a year, so every donation they get helps so much. Leah Helms, Executive Director of the Sheboygan County Humane Society, said that food and care-taking costs add up to about $275/animal. 

"The employee owners at Van Horn hold a special place in their heart for animals. They are the innocent ones. They don't have the power to protect themselves in our society. Van Horn really wants to help those who are innocent victims," says Chuck Van Horn.

Van Horn is very fortunate to be able to donate a van to help with some of the organizations needs for the pets. They often need vans to pick up large donations, to bring animals to vet services, to bring in aluminum cans to get weighed and turned in, and to run errands. It is important to have transportation methods to rescue abused or neglected animals from a poor environment.  The vans also help with transport to adopt-a-pet events and to local assisted living facilities to bring the pets for visits with the patients.

Leah Helms wanted to thank Van Horn saying,“When a community joins together we can do powerful things. Thank you Van Horn for supporting SCHS; together we are making our community a better place to live."

Adam Gaedke, General Manager, presenting keys to the Sheboygan County Humane Society 

To learn more about the Sheboygan County Humane Society, visit them at 3107 North 20th Street, Sheboygan, WI 53083 or online at

Here is a list of current donation items needed: