Van Horn Automotive Group Announces Executive Appointments

June 16, 2017

Van Horn Automotive Group announced today the appointments of Adam Gaedke and Tim Goeckerman as platform vice presidents and Mark Watson as vice president of variable operations. The appointments are effective immediately.

As platform vice presidents, Gaedke and Goeckerman will oversee the operations and profitability of each assigned dealership, and their departments, including: sales, financing, service and parts. They will foster good working relationships with manufacturer and lending institutions, and monitor programs and policies related to customer satisfaction.

Gaedke will maintain his General Manager duties at the Van Horn Chevrolet and Chrysler Dodge Jeep Ram Fiat locations in Plymouth, WI. His responsibilities will extend to two more Chrysler Dodge Jeep Ram dealerships in Stoughton, WI and Manitowoc, WI and Van Horn Budget Auto in Plymouth, WI. Goeckerman will maintain his General Manager duties at the Van Horn Hyundai locations in Fond du Lac, WI and Sheboygan, WI. His responsibilities will extend to the Van Horn Ford dealership in Oconomowoc, WI.

“Adam and Tim have proven their ability to operate successful dealerships over the years,” said Dick Strong, President, Van Horn Automotive Group. “Their business acumen, process improvement and strong leadership skills will establish best practices for others to learn from.”

As vice president of variable operations, Watson will optimize the efficiency of sales operations at all dealerships. This will include proper training, compliance and process execution for all sales and finance personnel.

“Mark has been an excellent finance director with a passion for training others,” said Teresa Van Horn, Chief Operating Officer, Van Horn Automotive Group. “His energy and drive for continuous improvement made this appointment an easy decision.”

Chuck Van Horn, Chief Executive Officer, Van Horn Automotive Group added “I have deep gratitude for each of these young leaders. They served as role models in developing a prosperous culture for both our company and our community. I am honored to have them leading this growing organization.”

Goeckerman joined Van Horn Automotive in 2005 as a business manager for Van Horn Hyundai in Fond du Lac, WI. Through the years, he held positions of sales manager, general sales manager and most recently as general manager for two Hyundai locations in Fond du Lac, WI and Sheboygan, WI. Prior to joining Van Horn Automotive Group, Goeckerman served as business manager at Bergstrom Automotive. He received a BS in business administration with finance emphasis from Marquette University in Wisconsin.


Gaedke joined Van Horn Automotive in 2003 as a salesperson for Van Horn Chrysler Dodge Jeep Ram Fiat in Plymouth, WI. He ascended through positions of greater responsibility landing his most recent role as general manager for Van Horn Chevrolet and Chrysler Dodge Jeep Ram Fiat locations in Plymouth, WI. A University of Wisconsin-Stout graduate in Technology Education, Gaedke was a school teacher in the Sheboygan area before coming to Van Horn Automotive Group. Further education includes the completion of the NCM General Manager Executive Program.

Watson came to Van Horn Automotive Group in 2002 as a sales and finance manager at Van Horn Chevrolet in Plymouth, WI. After years of proven success, Watson advanced to his most recent position as finance director for the Van Horn Automotive Group. He is currently on the board of directors for the Van Horn Automotive Group and hosts annual WDS Advancement Academy training for next generation leaders. His prior experience includes car sales at Fairway Ford in South Carolina and finance manager at Performance Chevy Buick GMC in South Carolina.


The Van Horn Automotive Group is a family born, employee owned automotive group with headquarters in Plymouth, Wisconsin. Founded in 1966 by Joe Van Horn as a single Chevrolet dealership, and purchased by his children: Chuck, Teresa and JP Van Horn, the Van Horn Automotive Group has grown to include 10 automotive dealerships, a finance company, a real estate business and several insurance companies. The group employs over 500 people in Southeastern Wisconsin.