The panelists discussed the importance of businesses utilizing as many social tools that make sense for one’s business. A company’s presence in social media should be full of content that is relevant to its business and industry.
In addition, search engine optimization and online directory presences are crucial to a growing business. The goal is to keep your content fresh and interactive in order to direct people to your business and attract clients.
A huge takeaway was the importance of building relationships with your clients, friends and family. A virtual presence can be just as critical as a physical presence, and it is important for businesses to recognize the benefits of online marketing.